LOGOS & BRANDING
COMISSION CLIENT
Al Reed Acupuncture
Al Reed Acupuncture needed a visual identity that reflected a calm, welcoming approach to holistic healing. The final logo combines hand-drawn illustrations of a water reed, wild rose, and cupping cup with vintage-inspired typography. An earthy palette of oranges and terracotta reinforces the practice’s connection to nature, balance, and wellness.
COMISSION CLIENT
Bunny Vintage
Created for a vintage clothing and housewares shop. The logo system features variations of a hand-drawn bunny in a cowboy hat paired with whimsical typography. A soft color palette reinforces the shop’s playful, vintage-inspired aesthetic.
GRAPHIC DESIGN II COURSE CONCEPT
Mak’s Cookies
Developed as a concept project for a Graphic Design II course, Mak’s Cookies focuses on creating a responsive logo system for a fictional (hopefully real someday) cookie company. Centered around their famous matcha cookies, the colors and hand-drawn typography create a welcoming brand that reflects the comfort and personality of homemade baked goods.
CONCEPT
Wag & Wander
Created as a branding exercise for a fictional pet travel company, Wag & Wander features a logo system and a series of original illustrations designed to bring the brand to life.
CONCEPT
Rise Bakery
Designed as a branding exercise for a fictional bakery, this project combines a custom logo with a series of original illustrations.
CONCEPT
Maple Leaf Espresso Co.
Drawing inspiration from Vermont’s Green Mountains, this fictional branding exercise explores the identity of a regional coffee company rooted in the outdoors. The logo pairs a bold maple leaf icon with typography inspired by National Forest signage, creating a recognizable identity that reflects the region’s natural character.
© 2026 Kaitlyn Whitaker