PRINT DESIGN | ADVERTISEMENT

London Underground Advertisement

The London Underground campaign was a large-scale advertising project created to promote the audiobook series The Unselected Journals of Emma M. Lion across multiple Tube stations throughout London. The campaign included a range of 16-sheet and 48-sheet poster designs that adapted the visual identity of the series into transit-focused advertisements.

As part of the project, I created an original illustration for the 16-sheet poster. Throughout the process, I developed multiple creative directions, prepared print-ready production files, collaborated with external partners, and navigated real-world advertising specifications and branding restrictions. The final campaign transformed the audiobook series into an immersive public-facing experience designed for high visibility within one of the world’s most recognizable transit systems.